Reference Case: Wanmougong (Hunan) Entertainment Co., Ltd. v. Changsha Municipal Administration for Market Regulation
Where a business entity improperly registers as its enterprise name another party's highly distinctive trade name and creates a risk of confusion, the market regulator may lawfully decide the enterprise-name dispute and order a timely change of registration. Judicial support for such decisions helps maintain fair competition and stable market-entry order.
Holding
Where a business entity improperly registers as its enterprise name another party's highly distinctive trade name and creates a risk of confusion, the market regulator may lawfully decide the enterprise-name dispute and order a timely change of registration. Judicial support for such decisions helps maintain fair competition and stable market-entry order.
Issues
enterprise-name disputeorder to change registrationfree-riding on business reputation